Following the recent launch of its new prestige hair care collection, FORM, Walker & Company announced that all FORM products will be available for purchase on Sephora.com beginning Wednesday July 5, 2017 and will be available in Sephora stores across the U.S. starting this fall. This is the first retail offering of the FORM Collection beyond its own channel, formbeauty.com, which helps make hair care simpler by offering products and regimens specifically designed for individual hair needs.
FORM was created for women of all hair textures and developed by a team of seasoned health and beauty experts using fortified, natural ingredients designed to continually improve hair health over time.
“We could not be more excited for our products to be available on Sephora.com,” said Tristan Walker, CEO of Walker & Company Brands. “FORM is a prestige hair care collection and we wanted to partner with a like-minded retailer for our initial retail launch. We always want to be where our customers shop and Sephora is where many of them turn for their hair care needs. ”
“We are delighted to introduce FORM to our Sephora clients because the brand is passionate about creating products that are tailored to the unique and personal hair care needs of every woman,” said Artemis Patrick, Senior Vice President for Merchandising at Sephora. “The brand has worked hard to develop an edited collection of products that is both easy to navigate and addresses the versatility of our client’s needs when they are developing a hair regimen. Sephora’s mission is to celebrate individual beauty and FORM’s personalized approach aligns so well with that.”
The FORM Collection includes ten products, ranging from $22 – $32, and offers a number of customized product combinations for a personal hair care experience every day. Products include:
Clarify: Detoxing Shampoo
Cleanse: Gentle Shampoo
Hydrate: Moisturizing Conditioner
Revive: Restorative Conditioner
Multitask: 3-in-1 Leave-In Lotion
Define: Elongating Curl Creme
Sculpt: Defining Curl Gel
Twist: Hydrating Style Creme
Protect: Shielding Heat Serum
Polish: Moisture-Sealing Pomade
FORM is the sister brand of Bevel, known for its Shave System and Trimmer. Both brands are owned by Walker and Company. FORM is currently available for purchase at formbeauty.com and Sephora.com.
About Walker & Company Brands
Walker & Company Brands is a family of brands designing health and beauty solutions for people of color. Our vision is to build the world’s most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty. Walker & Company launched with the introduction of the Bevel brand in 2013. Bevel provides grooming products and services designed to help reduce razor bumps and skin irritation. FORM, the first women’s prestige hair care collection to celebrate beauty in all its forms, is now available for order at formbeauty.com. To learn more about Walker & Company Brands, visit www.walkerandcompany.com.
Sephora is a leader in global prestige retail, teaching and inspiring clients to play in a world of beauty. Sephora has earned its reputation with its expertise, innovation, and entrepreneurial spirit, and has been a pioneer in an unbiased approach to experiential retail since its debut in Paris in the early 1970’s. A year after its acquisition by luxury group LVMH Moët Hennessy Louis Vuitton in 1997, Sephora expanded to North America with a revolutionary store model that broke the beauty experience mold, and continues to evolve today. Now with more than 430 stores in the Americas—including US, Canada, Mexico, and Brazil—plus nearly 600 inside JCPenney, Sephora has become a leading international beauty destination with over 2,300 locations in 33 countries, plus an award-winning website, and intuitive mobile apps.