As a leading luxury men’s grooming brand, The Art of Shaving aims to induct discerning male consumers into the “Brotherhood of Shaving”; a mission to help men achieve The Perfect Shave by elevating it from a chore into an enjoyable ritual. Inspired by the professional training and classic heritage of traditional men’s barber services, The Art of Shaving is positioned to become a prestige leader in the $43 billion dollar male grooming industry which is growing at a faster rate than the female beauty business. What started with one small store in Manhattan has evolved into an extensive collection of male-focused luxury retail shops across the country – over half of which boast Barber Spas; a unique masculine service concept that combines traditional barber services with essential oil facial treatments. By October 2014 the company was operating over 150 locations nationwide and now opened its first international locations in Moscow, Doha and Dubai.
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