Klorane Brings Best of Botanical Hair Care to Ulta Beauty

Klorane Brings Best of Botanical Hair Care to Ulta Beauty

World-renowned since 1965 for its leadership in plant-based, sustainably-sourced hair and face care, Klorane announces its rollout to all ULTA Beauty locations nationwide. Recognized as the top national retailer providing All Things Beauty, All in One Place, ULTA Beauty gives guests a unique shopping experience, from offering both established and emerging beauty brands across all categories and price points to a full-service salon in all locations.

Klorane’s entry into the 974 stores that ULTA Beauty operates across 48 states and the District of Columbia begins now with a strong assortment of Klorane hair care products that meet the highest level of excellence through the brand’s exceptional botanical expertise and pharmaceutical know-how. Klorane devotees will find their favorites on ULTA Beauty shelves, from the award-winning Klorane Dry Shampoo range to the brand’s incomparable selection of eco-friendly biodegradable products to the top-selling Chamomile range for enhancing blond highlights.

“Given ULTA Beauty’s reputation as the premier shopping destination for savvy beauty consumers and its dedication to superior customer service, we couldn’t be more pleased with this new partnership,” says Jacqueline Flam, Vice President, Retail and Salon. “Both Klorane and ULTA Beauty are known for delivering value, from Klorane’s position as an affordable luxury formulated according to the rigorous standards of our patented research and development process to ULTA Beauty’s generous Ultamate Rewards loyalty program. We’ve been delighted with Klorane’s success on Ulta.com, and now we’re very excited to bring Klorane to both our fans and new customers at ULTA Beauty.” Klorane’s expanding distribution in the USA also includes select Sephora stores nationwide, Anthropologie, Bluemercury and Net-A-Porter.com.

For more than 50 years, Klorane has excelled in combining the best of nature with the best of science. Only the purest plant extracts selected to target specific hair and skin needs go into formulas created with Klorane’s proven pharmaceutical know-how to develop a broad collection of efficacious hair and skin care products suitable for the entire family. Clinically proven to deliver high performance, the line is 100% vegan, Sodium Lauryl Sulfate (SLS)-free and utilizes the lowest number of ingredients for the highest efficacy and safety. With a long heritage dedicated to exploring the plant universe to discover the most effective plants for each particular beauty concern, Klorane uses only plants grown by their own farmers. As a result, Klorane can ensure that sustainable farming techniques are practiced, and that each plant offers 100% traceability. This philosophy maintains unparalleled quality standards to guarantee the highest levels of purity, safety and proven performance in all Klorane products.

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