Latest iC3D v5 release heralds new levels of creative control for digital
prototyping (Booth A10)
Creative Edge Software, developer of the award-winning iC3D packaging
design software, announces its exhibition at the first ever Luxe Pack Los Angeles (Booth A10). The
event takes place February 7 – 8 at the Barker Hangar in Santa Monica, CA and promises to be
dedicated to global brand, packaging and design creativity. Luxe Pack visitors are invited to test the
new, easy-to-use iC3D v5.0 features and to submit their own label and package design challenges.
The development of the version 5.0 comes in response to customer requests since the launch of iC3D
v4.0 photorealism at drupa last year, particularly relating to shape modelling and realism.
“Whereas our last major release was all about improving photorealism, the advances made with
version 5.0 allow design professionals to achieve an unprecedented level of control over the shape
and form of their packaging design,” explains Nick Gilmore, CEO of Creative Edge Software. “The
new features allow creatives to interpret and manipulate their designs, whether that is to improve
naturalism, for example, or to emphasize a specific aspect of the product or even a particular brand
The six key features of the new iC3D versions 5.0 are:
Point Editor – advanced shape editing tool providing enhanced photorealism through the
ability to add curves, creases, crumples and dents to models selectively
UVW Editor – enables selective manipulation of artwork placed on 3D models to correct
artwork distortion, improve naturalism and allow artistic interpretation
Physics Simulator – automatically calculates appropriate curves, creases and distortions to
create photorealistic 3D flexible packages, such as bags and pouches, at a mouse-click
Sealed Shrink – for visualizing shrink-filled packages using completely sealed bags.
Complements the existing iC3D Shrink Sleeve feature.
Advanced Shape Modeller – additional tools for the creation of highly complex 3D shapes
and combinations of shapes
Creative Edge Software LLC www.creativeedgesoftware.com
Spritzing – allows users to create realistic condensation and water droplet effects on any
object, such as cans, bottles, shrink film, etc.
Using features such as Point Editor and UVW Editor, iC3D v5.0 provides the ability to select points
on a 3D model, edit shapes, distortions and surface effects, visually adjusting artwork to improve the
real-life appearance of a label or package design. This could involve adding aspects of randomization
or imperfection, such as creases, crinkles and indentations.
As well as these features for selective editing, version 5.0 includes automatic processes. Physics
Simulator automatically recreates the behavior of a flexible package in an array of situations,
including sag, bulge and drape dynamics. Sealed Shrink has been developed to mock-up shrinkfilled
bags such as those commonly used for pre-packed perishables – cheese, fish and meat
portions, for example. Spritzing delivers realistic surface condensation effects in real-time to
eliminate time-consuming and costly photo studio sessions.
As with all previous versions of iC3D, the results can be shared via iC3D Opsis and output as final
print ready files.
“Spritzing in ‘real-time’ is the most recent development and is based on feedback from leading CPG
Brands and agencies who wanted to visualize appealing chilled drinks without spending days locked
in photo studios,” adds Gilmore. “With version 5.0 even the most hard-bitten cynics have to admit that
this can replace physical mockups and studio photography, opening up a whole new world of
opportunity. The ability to create any shape, simulate the physical behavior of packages and visually
enhance their aesthetics to suit different environments is the fine-tuning that might be the difference
between success and failure of a brand proposal.”