Built by entrepreneurs, for entrepreneurs, this promising Danish startup aims to serve style to London’s growing startup community.
The startup that has taken Scandinavia by storm has finally launched in the UK. Son of a Tailor has the simple-yet-ambitious aspiration to make the best T-Shirt in the world, and is already making headway, being the very first brand globally to offer perfectly sized T-shirts by using a unique algorithm they’ve developed: “Typically, other brands only have five sizes available in stores – five sizes are supposed to cater for seven billion different people. This sounded crazy to us, so we built an algorithm and a supply-chain that lets us create a size just for you”. What makes Son of a Tailor even more unique is not only that the brand is built on the principles of expert craftsmanship, and simple Danish design, but also on totally sustainable production methods, “Our T-Shirts are made to order, meaning we have no stock of unsold T-Shirts and therefore significantly less waste than with standard mass production methods.”
Son of a Tailor formed in 2015 after CEO & Founder Jess Fleischer, previously an engineer and consultant, grew tired of poorly fitting clothing that didn’t lend itself to his demanding lifestyle; “Whenever I bought T-shirts I just felt the product was broken. I could not grasp why a ‘modern-man’ essential could be so ill-fitted. With my, somewhat unique, background in Lean Manufacturing and eCommerce, I found there were so many reasons to discard mass-production methods and completely change how T-shirts are made. Both from an economic, quality, and sustainability angle.”
Son of a Tailor’s uniquely efficient business model and scalability is what caught the attention of savvy investors, like ex-Pandora EVP Thomas Ryge Mikkelsen, who sees the power and potential of Son of a Tailor’s technology and concept; “The industry needs this – anyone who has experience in eCommerce will agree: the inefficiencies are huge, and quality & customer-centricity is rarely a focus. A company that tackles these problems head-on, while having a desirable consumer product, is hard to come by – that’s why I’m confident that what the Son of a Tailor team are doing will really change things”
Already garnering attention from the London tech-scene, the Copenhagen-based team feel that the time to make the UK a focus is now; “It’s become extremely clear to us that there’s a huge appetite for what we’re doing in the UK, so we’re excited to serve new customers and bring them a product that’s as unique as they are”