With over 4 million downloads in the UK alone (and over 400 million downloads globally) YouCam Makeup is the smart cosmetic app, harnessing accurate augmented reality and facial mapping technology for a true-to-life virtual makeover. To celebrate the launch of Estée Lauder’s new Pure Colour LOVE lipstick, consumers can now try on all 30 shades in real-time (or on a static photo) directly through the app.
“Estée Lauder is excited to announce this partnership with YouCam – their first beauty venture in the UK,” explains Chris Good, President, United Kingdom & Ireland The Estée Lauder Companies. “As a brand we no longer just sell lipstick. We offer the consumer a unique experience – and YouCam gives us the opportunity to bring innovative technology and a real digital first concept to the makeup loving millennial. And there is no better place to bring technology, social engagement and beauty together than at Selfridges and at our Carnaby Street store.”
“YouCam Makeup is honoured to partner with the iconic beauty brand, Estée Lauder, to deliver a one-of-a-kind instore beauty experience to their UK market,” said Perfect Corp. CEO, Alice Chang. “The seamless integration of YouCam’s virtual instore magic mirrors elevates the beauty shopping experience to a new realm inviting customers to play and experiment with products, discovering the entire Pure Color Love lip collection in a matter of seconds. Together with Estée Lauder UK, we are able to provide the ultimate in store shopping experience of the future.”
Estée Lauder Beauty Advisors will be on-hand across locations to show consumers how to download and use the YouCam app allowing them to immediately try on every Pure Colour LOVE lipstick shade across the finishes – Ultra Mattes, Shimmer Pearls, Cooled Chromes and Edgy Crèmes. This is a true omni-channel experience demonstrating how mobile can drive traffic to services in store.
“We know experiential technology is important to our customer and central to the evolution of beauty retail. As a beauty tool, YouCam offers a service that is fun, shareable and genuinely useful; we’re delighted Estee Lauder is bringing this future-gazing partnership to our customers,” Melissa McGinnis, Selfridges Beauty Buying Manager.
YouCam will also be hosting a competition on their Instagram social channel (@YouCamApps) for UK residents to enter with the chance of winning an Estée Lauder Lip Effect makeup service at Carnaby Street and the entire collection of all thirty Estée Lauder Pure Colour LOVE lipsticks!
Consumers can watch Estée Lauder Beauty Advisor tutorials by using hashtag #LoveLipRemix to search and follow the actions outlined at @EstéeLauderUK @YouCamApps @TheOfficialSelfridges
Visit the following Estée Lauder locations for the Estée Lauder Pure Colour LOVE and YouCam Try On Now experience:
- Estée Edit Carnaby Street: April 13th – May 31st
- Selfridges Oxford Street: site April 13th – April 26th , counter April 13th – May 31st
- Selfridges Manchester Exchange: April 20th – May 31st
- Selfridges Manchester Trafford: Dome site April 23rd – April 29th, counter April 13th – May 31st
- Selfridges Birmingham: Platform site May 25th until May 31st, counter April 13th – May 31st