INTRODUCTION OF DISCOVER GREEN LEAF AND EXPANSION OF DISCOVER GREEN

INTRODUCTION OF DISCOVER GREEN LEAF AND EXPANSION OF DISCOVER GREEN

B2B Beauty Trade Show Announces Initial DISCOVER GREEN Lineup

Las Vegas, NV (March 29th, 2016) – Cosmoprof North America (CPNA) has announced it will launch DISCOVER GREEN LEAF, a new curated area dedicated to green, eco-friendly, clean, organic, and natural products. The upcomming event, scheduled to take place July 9-11, 2017 at Mandalay Bay Convention Center in Las Vegas, comes on the heels of successful implementation of the DISCOVER GREEN special area launched in 2016 and once again being featured.

 

In total, only 10 pre-selected brands, including Hawaiian Body Products, Plantlife Natural Body Care, Nairian USA, and Balanced Guru to name a few, will be showcased in the DISCOVER GREEN LEAF area. Each brand will receive a beautifully furnished 12sqm ready stand booth and benefit from guaranteed meetings with buyers. The success of CPNA special areas has attracted spa buyers representing multiple locations and specialty retail buyers such as: American Leisure, Destination Hotels, The Detox Market, Milk & Honey Spa, Pharmaca, Sego Lily Spa, Sprouts and Universal Companies. One-on-one meetings will take place between these buyers and featured brands during the show.

 

“DISCOVER LEAF is truly unique in that it offers exibiting companies the ability to cross over into two different yet complimentary market segments- spa and specialty retail,” says Daniela Ciocan, Marketing Director, CPNA. “Other events tend to exclusively focus on one or the other, whereas CPNA helps companies capitalize on multiple distribution models to grow their business. For our buyers, they have come to trust that we provide a well-rounded showcase to quickly and efficiently meet their needs and help fill their white spaces.”

 

Due to increasing demand of perceived clean products DISCOVER GREEN is also being featured at the show. The special area has grown to include over 30 beautiful stands featuring international indie brands covering both the retail and spa distribution markets. DISCOVER GREEN does not make a distinction in terms of a brand’s “green appeal,” but rather will embrace all degrees of “green”, “natural” and “wellness.”

 

The 2017 DISCOVER GREEN lineup includes brands such as:  Abeauty, ADORA Therapy, Ayres Beauty, The Better Skin, BioRepublic Skincare, Blue Beautifly, CoCo Bee Naturals, Daily Concepts, Dr. Brite, Emani Vegan Cosmetics, Feather & Bone, Good Clean Love, HAN Skincare, Intelligent Nutrients, Kavella, Little Green Cares, LVX International, MyChelle, Mullein & Sparrow, Orgaid Inc., Organic to Green, Piggy Paint, Pure Mana Hawaii, Skinyoga, Sonage Skincare, True Moringa, and VashSpa. For more information on these brands and to see the full lineup, visit: http://cosmoprofnorthamerica.com/exhibition/special-areas/discover-green/

 

Strategically located to allow best visibility and foot traffic, each special area includes tastefully designed and fully furnished exhibit spaces that distinguish the area from the rest of the show floor. To ensure only the most innovative products at the event, CPNA will be curating DISCOVER GREEN and DISCOVER GREEN LEAF with Insider’s Guide to Spas’ founder and editorial director, Mary Bemis.
“We’re really thrilled to be returning to Cosmporof NA with DISCOVER GREEN and this year, the debut of DISCOVER GREEN LEAF,” says Mary Bemis. “Our market is growing up so fast, and our consumers are becoming so sophisticated, that it’s really important to be able to gather the cutting-edge companies in the very best venue.”

 

To further support the market segment, the organizers are also hosting a couple conferences sessions, moderated by Mary Bemis, at the show. These sessions will delve into both professional and retail “green” business models and provide attendees insights from leading experts.

 

For general information, visit: www.cosmoprofnorthamerica.com

 

 

ABOUT COSMOPROF NORTH AMERICA

Cosmoprof North America (CPNA) is the award winning premier international B2B beauty trade show covering all facets of the industry under one roof and the largest event of its kind in the Americas. For more information, please visit www.cosmoprofnorthamerica.com. Event information and exhibitor updates are also posted on Facebook, Twitter (@cosmoproflv) and Instagram (@cosmoprofna).

 

 

Organizer: Cosmoprof North America is organized by North American Beauty Events LLC, a joint-venture company between the Professional Beauty Association and BolognaFiere Cosmoprof S.p.a.

 

BolognaFiere Cosmoprof S.p.a., the world’s leading trade show organizer in the cosmetics, fashion, architecture, building, art and culture sectors, features in its portfolio more than 80 exhibitions, both domestic and international, which includes Cosmoprof, an international platform with events in Bologna (established 1967), Hong Kong (established 1996) and Las Vegas (established 2003). www.bolognafiere.it

 

The Professional Beauty Association (PBA) advances the professional beauty industry by providing members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of industry professionals with members representing salons and spas, distributors, manufacturers, and beauty professionals/NCA. To contact, call: 800.468.2274 (480.281.0424) or to learn more, visit: www.probeauty.org

 

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