Mother Dirt Launches In EU/UK At Whole Foods And Content Beauty

Mother Dirt Launches In EU/UK At Whole Foods And Content Beauty

Mother Dirt, the disruptive personal care brand that created a wave of interest from the 2014 New York Times article “My No-Soap, No-Shampoo, Bacteria-Rich HygieneExperiment,” announced today that its complete biome-friendly product line is now available in the EU & UK online at motherdirt.com and exclusively through the retail locations of Content Beauty & Wellbeing […]

Klorane Brings Best of Botanical Hair Care to Ulta Beauty

Klorane Brings Best of Botanical Hair Care to Ulta Beauty

World-renowned since 1965 for its leadership in plant-based, sustainably-sourced hair and face care, Klorane announces its rollout to all ULTA Beauty locations nationwide. Recognized as the top national retailer providing All Things Beauty, All in One Place, ULTA Beauty gives guests a unique shopping experience, from offering both established and emerging beauty brands across all […]

#aLottaLove digital campaign from Lottabody

#aLottaLove digital campaign from Lottabody

Love at first kiss; lottabody’s new social experiment video shows how great kisses and great hair can create unforgettable memories.  Hair and kisses have one thing in common; they are unforgettable when done right. Lottabody sets out to prove this claim with its memorable #aLottaLove digital campaign. #aLottaLove is a romantically charged video vignette highlighting […]

Dove Addresses Deodorant White Mark Dilemma

Dove Addresses Deodorant White Mark Dilemma

Dove Invisible Dry Spray Antiperspirant meets demands of women and fashion pros by leaving no white marks on 100 colors. Discovering a white deodorant mark when getting dressed is aggravating for many women during their daily rush to get out the door. A new study by Dove reveals that 9 in 10 women have experienced […]

Panasonic expands its personal care range with three new Epilators and a new Foot Care Device

Panasonic expands its personal care range with three new Epilators and a new Foot Care Device

Panasonic has unveiled four new beauty and personal care products that provide salon-quality performance within the home. The new products include: three Wet/Dry ED-Series’ Epilators and the ES-WE22 Foot Care Device. Building on decades of experience developing high-quality, high-performance beauty and personal care products, these new additions offer a range of options for precise and […]

Aqua Velva Celebrates 100th Anniversary with NEW 5-in-1 Sensitive After Shave Balm

Aqua Velva Celebrates 100th Anniversary with NEW 5-in-1 Sensitive After Shave Balm

Aqua Velva®, America’s first after shave, announced the launch of its 5-in-1 Sensitive After Shave Balm timed to its 100th year anniversary.  Shaving damages guy’s skin and causes problems like redness, itchiness, ingrown hairs, dryness and irritation.  Aqua Velva’s unique new formula prevents or relieves the top five shaving-related issues men with sensitive skin experience […]

Men using less deodorant and shampoo

Men using less deodorant and shampoo

What does the modern man look like in 2017? Kantar Worldpanel has been exploring data to understand how the modern man has changed over the last four years. Firstly, the grooming routine of the modern man is now much simpler. The use of shampoo (penetration -5%) and deodorant (-3%) is down versus four years ago. […]